Overview

Reaching groups of people on the go used to be difficult if not impossible. Bulk text messaging is rapidly becoming the most powerful weapon in the marketing arsenal - it is the only communication medium capable of reaching groups of people instantaneously - regardless of where they are.
 Text marketing is an exciting and promising business tool. Used correctly it is one of the best ways to reach people at a low cost with a high level of response.

v  More immediate than other mediums
 It allows you to offer instant incentives like prizes, raffle numbers or VIP passes; or instant information like price changes, sale messages or venue and entertainment updates

v  High message retention
 Unlike other mediums, the information you send is retained on the receivers mobile phone, making it easy and convenient for them to action the sent message.

v   Higher Click Through Rates
 Recent research suggests the average click-through rates for text messaging are five times higher than those of standard online advertising and provide stronger recall rates than television advertising